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COVERGIRL

Press Conference

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  • Attendees: Media representatives and Beauty editors
  • Type of event: Celebrity COVERGIRL Press Conference
  • Concept: Press Conferences to introduce the new faces of COVERGIRL: Drew Barrymore & Rihanna
  • Highlights: A press junket was set up for national press outlets to interview Ms. Barrymore at CG branded interview stations with branded Hollywood style director's chairs. Inspired by Rihanna's home, Barbados, ES designed colorful vignettes throught the salon in hues of mango, lemon and persimmon as a backdrop to her launch event