Airblade Reveal

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  • Attendees: National and local media representatives
  • Type of event: Press Event
  • Concept: Tell the Dyson Story through exhibit style displays in the lobby of the the Times Square AMC Movie Theatre
  • Highlights: A working bathroom set fitted with product reveals fully working Airblades and competitor dryers for James Dyson to demonstrate the Airblade's superior efficiency. Kiosks depicting the evolution of the Airblade, along with product demonstration stations including continuous flow faucets, were designed to educate and introduce the guests to the fastest, most hygienic hand dryer