Garden Party

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  • Attendees: 75 beauty editors and influencers
  • Type of event: brand re-launch/press event
  • Concept: Garden Rooftop setting to present the re-launch of the St. Ives brand and highlight the natural ingredients featured on the newly designed packaging
  • Highlights: Ultra Modern Cooper Square penthouse suite transformed into a lush garden of the natural botanical ingredients, all clear seating and product displays to focus attention on the new package design, expert salons where guests learned about the dermatological benefits as well as the cosmetic benefits of the new product formulations.