Only in New York Promotion

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  • Attendees: Pedestrians and existing bank customers
  • Type of event: Consumer promotion/traffic-building program
  • Concept: Highlighting banking centers and local services with "Only in New York" promotion and sweepstakes games
  • Highlights: Weeklong events and promotions in over 165 stores in the NYC metropolitan area; "Only in New York" costume characters greeted customers and pedestrians while street teams canvassed a six-block radius; in-store brand ambassadors engaged customers with fun sweepstakes games and educated them on current bank product promotions