COIFF. Hair Couture.
- Attendees: 75 beauty editors
- Type of event: Product launch/Press Event
- Concept: Gallery-style presentation of the iconic looks created by Frederic Fekkai with the COIFF collection
- Highlights: Ground floor gallery turned into a complete hair couture experience. Six stations of floor to ceiling photographic walls of each look haloed y dramatic lighting and accompanied by the products to make each fantasy look into a reality.