PORTFOLIO

FREDERIC FEKKAI

COIFF. Hair Couture.

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  • Attendees: 75 beauty editors
  • Type of event: Product launch/Press Event
  • Concept: Gallery-style presentation of the iconic looks created by Frederic Fekkai with the COIFF collection
  • Highlights: Ground floor gallery turned into a complete hair couture experience. Six stations of floor to ceiling photographic walls of each look haloed y dramatic lighting and accompanied by the products to make each fantasy look into a reality.