PORTFOLIO

SHISEIDO

Zen Fragrance Product Launch

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  • Attendees: 75 beauty editors
  • Type of event: Product launch
  • Concept: Create an ambience that reflected the luminescent, luxurious and liberating aura of the fragrance
  • Highlights: Re-creation of an elegant Japanese teahouse, an onsite Japanese calligrapher painted the characters that symbolized "zen" to each guest, an Ikebana instructor taught guests the art of Japanese flower arrangement