PORTFOLIO

AMERICAN CANCER SOCIETY

American Cancer Society Choose You Event

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  • Attendees: media representatives and beauty editors
  • Type of event: "Choose You" celebrity campaign
  • Concept: press conferences and public event to introduce the "Choose You" campaign and celebrity spokesperson Ellen Pompeo
  • Highlights: digital media campaign reveal on 30 story Times Square billboard, simultaneous webcast to ACS.org, 40' graphic stage backdrop with 3D Flower "Switch", live web consumer kiosks, street team activation