"Declaration of Real Talk" PR Stunt

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  • Attendees: National media and press/general public
  • Type of event: Press Event
  • Concept: Launch the new brand image for U by Kotex and break down the wall of miscommunication on women's personal care
  • Highlights: Outdoor public event with Khloe Kardashian as spokesperson, faux graffiti brick wall designed to break apart to reveal the new product branding, social networking kiosks to share the moment with Khloe