Thierry Mugler

Angel Launch

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  • Attendees: Celebrities, International Press and local media representatives
  • Type of event: product launch/press event
  • Concept: Introduce the new spokesperson of Angel, Eva Mendes and the new younger, flirty, fun scent Angel Eau de Toilette
  • Highlights: 120 foot video projection wall in the West lobby of the IAC Building was used to showcase the new advertising campaign and behind the scenes footage revealed the new face of Angel Eva Medes and the new scent, Angel Eau de Toilette, custom carnival carts adorned with a full olfactory of food and beverage, custom product displays